Because you only have to get the hair to a level 6 or 7 for reds like this, it’s great for dark haired girls. Red is so versatile anyone can wear it! This is a wash and go type of color. This is no bleeding so there’s no worry about getting your hair wet and it running down your face or staining your clothes. It really can work for anyone! If someone wanted a brighter red I would reach for the vivids most of the time, but I have created some bright reds like this one using Wella alone. Again, I would recommend it for someone that wants to walk safely on the wild side of hair.